What is Pink Shirt Day?

Anti-bullying campaign poster for Pink Shirt Day
February 25, 2015: Pink Shirt Day is all about NO bullying.
Anti-bullying campaign poster for Pink Shirt Day
February 25, 2015: Pink Shirt Day is all about NO bullying.

Are you wearing pink today? February 25 is Pink Shirt Day, an initiative happening Canadian wide that is getting a lot of support. And so it should. It is an anti-bullying campaign.

Goal of Pink Shirt Day

The campaign goal is to educate people of all ages about bullying, which includes its harmful effects. It raises awareness about why people bully and effective ways to stop it. Bullying happens to men and women in schools, the workplace, and online.

Pink Shirt Day began when two students in Nova Scotia started the campaign to stand up against the bullying they saw happening in school. The two boys spread the message that they would not put up with bullying when they protested the harassment happening to a new Grade 9 student by giving pink t-shirts to all boys at the school.

By wearing pink, you show that you are an advocate for change and do not think it is okay to bully someone else. Here’s the great thing about Pink Shirt Day. It’s NOT saying bullies are bad people. No, it’s saying that bullies have issues that cause them to display these behaviors and so it is about changing those behaviors. It’s not a “us versus them” mentality but instead it’s “let’s work together.”

Women Standing Up for Anti-Bullying

Women are making a difference in anti-bullying efforts on Pink Shirt Day. In BC, the Pink Shirt Day Ladies Luncheon raised a whopping $45,000 for BC-based programs against bullying. Wow! The event took place on February 20 at Vancouver’s Blue Water Cafe. Along with the lunch, there was a silent auction, which involved bidding on items such as spa sessions, gift bags, and wine. Then there was a live auction for exclusive items from local retailers.

A primary organizer of Pink Shirt Day and this women’s luncheon is the CKNW Orphans’ Fund, along with Coast Capital Savings. Jen Schaeffers is the Executive Director of the CKNW Orphans’ Fund. She also created NetworkinginVancouver.com. At the luncheon, she gave a speech that included telling a story about her daughter. Jen’s daughter asked her, “Mommy, am I pretty?” As Jen explained in her speech at the Pink Shirt Day Ladies Luncheon, she told her that is inner beauty and good values that are most important.

To support Pink Shirt Day and its anti-bullying message, you can make a donation or buy the official t-shirt at London Drugs to wear on February 25. Alternatively, wear pink to show your support on the 25th and share the hashtags #PinkItForward and #PinkShirtDay on your favourite social media networks. Let’s put an end to bullying, once and for all!
©2015 Christy Birmingham


  1. This is a great initiative. I’ve never heard of it, and we don’t have this in Australia on this scale and I wish we did. Love the “let’s work together” mentality when it comes to stamping out bullying. We’re all in this together, and best way to work through this is to try and understand one another 🙂

  2. Hi Christy,

    Thank you for sharing the campaign to educate people of all ages about bullying. Hopefully, the more we increase the awareness about the harmful effects of bullying, more progress can be made to stop harassment. It is inspirational to learn that Pink Shirt Day began when two students in Nova Scotia stood up against the bullying at their school. It is a tribute to these 9th grade boys to spread the message for working together to make these behavioral changes.

    Another inspirational post. Have a great weekend!


  3. Sadly, I missed this post on the exact day. I have heard about the pink shirt, and won’t miss it next year. Although, there’s no reason I can’t wear pink for the cause whenever I want.
    I love that 2 boys started the Pink Shirt Day! I see from this post the the boys have inspired women to pick up the cause. At the risk of sounding cheeky…they are inspiring women! (I hope that made sense!)

  4. Finally, we are speaking out against bullying. When I was growing up it was the victim that was supposed to put up with it. I speak from experience. Sticks and stones will break your bones but names will never hurt you.” Yes, they do!

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