Reese Witherspoon took to the red carpet of the 2015 Oscars to support a social media campaign called #AskHerMore. The feminist campaign, created by the Representation Project, made an impact on the red carpet and beyond, as illustrated below.
What is #AskHerMore?
The campaign #AskHerMore from The Representation Project began last year but got more attention than ever before at the Oscars. After all millions of people are watching the event and famous actress Reese Witherspoon got behind it.
At the Oscars, the campaign took the form of encouraging journalists to ask actresses questions relating to their films and the amount of work they put into their projects. Reese Witherspoon lent her voice to this campaign. Historically women being interviewed at the big event have been asked by journalists primarily about their outfits and skin care routines. So, this campaign was meant to dive into more about the women’s careers and personalities.
Here is Reese Witherspoon’s Instagram post to show her support for the #AskHerMore movement:
Read the three questions in the above image and realize they are about more than fashion or beauty regimes. The questions are intelligent ones. Yes, this is a feminist movement. After all, men get asked about their work by journalists on the red carpet every year; why aren’t women treated the same way?
Impact of #AskHerMore at the Oscars
Are you wondering if the social media campaign for women had an effect at the Oscars? I would say yes. We can see it in a few moments throughout the night. Let’s start with Witherspoon. Notice that there are 19,000 likes for the above photo so far, just 23 hours after Reese Witherspoon posted it on Instagram. Also, she captioned that Instagram photo above with these words:
“I love the Oscars AND fashion like many of you – and am excited to share #WhoIAmWearing later tonight. (not yet!!!) But I’d also love answer some of these Qs… And hear your suggestions?! (Share em below!) There are so many amazing, talented nominees this year! Let’s hear their stories! Spread the word.”
The next impact of the feminist movement can be seen by Patricia Arquette. When she won the Oscar for Best Supporting Actress for the movie Boyhood, she began with the usual thank you’s and then went on to discuss equal rights and wage quality.
As she said, “It’s time to have wage equality once and for all.” She was speaking out on behalf of female equality beyond the Oscar world as women still continue to earn less than men across the globe. Her speech was given strong support by Meryl Streep and Jennifer Lopez, as shown by their cheering at the end of the speech.
See Patricia Arquette’s Oscar speech at the video below. Fast forward to 1:05 to hear her discussion about wage equality. I hope you take the time to watch the brief clip.
What about the Mani-Cam at the Oscars?
As well, did you notice that E!‘s Mani-Cam was nowhere to be seen? The “Mani-Cam” is a camera that focuses on female manicures and their fashion accessories such as bracelets or rings. Normally it sits on a mini stage on the red carpet. It was not used this year.
I totally love that the Mani-Cam was pulled. After all, men aren’t getting their hands scrutinized in any way by a camera lens. What is the point of it? I think it just supports women as being beauty objects and is sexist. It certainly does not support female equality in any way. As well, why focus in on women’s bodies? It’s just setting women up for scrutiny by others who hide behind their keyboards and type out hateful sentences of “she’s showing her age” or similar words. It’s harmful, not helpful, in my opinion.
What do you think, did Reese Witherspoon make a point with #AskHerMore at the Oscars?
©2015 Christy Birmingham