The best way to get more followers to your blog or website, increase sales, and keep audiences interested in your brand is to… create great content. Ah, you say, I’ve heard this before about unique content and so forth. But what does it really mean? If you’re about to add that you don’t have the biggest social media network to market the content so what’s the point, well, I’ll stop you right there.
Even the best marketing efforts won’t be helped by crappy content. That’s why I wanted to write this blog post that is sponsored by Content Mother who compensated me for my honest opinions. It all boils down to providing quality writing, photos, videos or another type of content. Your small business needs great content behind social shares and SEO (search engine optimization) only works with unique content. And regarding social media outreach, that requires content marketing first and foremost if you want it to be successful. But I’m getting ahead of myself here.
What is Content Marketing?
Essentially, content marketing is a strategy for delivering content in a smart way to your target audience. This involves providing information to customers (potential and existing ones) rather than just pitching your product or service. In turn, you position your small business as an expert in the relevant industry and build a relationship with people who can make use of your products or services. When they receive valuable content regularly from you, prospects begin to trust you, which can drive sales and propel repeat business.
A successful content strategy is one crafted to your particular business, from its features (size and industry, for example) to its particular products and services. As it can be complex to put together a variety of content that aligns closely with what you sell, your time may be best spent investing in professional services like content marketing for small businesses from Content Mother. It will launch soon to provide social media marketing and management, blogger outreach, content creation, and marketing of content. Content Mother also runs a Lifestyle Blog, Parenting Blog, and Wedding Blog.
3 Ways to Create Quality Content
As a small business, you ought to be looking for content ideas and opportunities daily. Look at the stories you share as quality ways to interact with your target audience. Here are three examples of stellar content that you can craft, starting today:
An obvious way to share information is via blog posts. Of course, you don’t want to write just anything or put up text without worrying about design. The blog post needs to be:
- Well written
- Check for spelling and grammatical errors before hitting the publish button
- Ensure you provide valuable tips
- Visually appealing
- An attractive blog post features at least one photo
- Have an eye-catching headline.
- Make sure you use subheads, short paragraphs, and have bolding or italics too (remember that online people aren’t likely to read every word)
Let’s look at the word: INFO (providing value to readers) and GRAPHIC (visual imagery for those people skimming content online). Yes, these two things together can be a hit! It’s a unique way to tell a story. You can hire graphic design professionals to make them for your small business or use tools for creating infographics yourself if you’re short on cash.
Infographics are successful when they bring traffic to your blog or website. A few tips for creating great infographics (in other words, they give the message you want them to) within your content marketing strategy include:
- Use simple wording and design
- Make the title interesting
- Ensure the data included is correct
Include infographics within blog posts and as shares on their own across social media networks, such as Pinterest, Facebook, and Twitter.
Providing Mobile Content
If you’re not offering your content in a form that is mobile yet then you’d best get on that. As I wrote in my post on why you need an on online presence, the number of smartphone users making purchases via these mobile devices is increasing. This means you will have access to a lot more potential customers when you have a mobile-friendly website or blog. More eyes on your quality content is a good thing!
A focus on mobile is therefore part of a good content marketing strategy. This includes using a responsive web design. After all, customers aren’t likely to return to a site if it doesn’t come up quickly on their phones. The focus needs to start at this usability point as views won’t convert into sales if people are clicking on a website or blog that isn’t giving the info they desire. The goal is to create a user-friendly website with quality content filling its pages.
A great mobile design will likely include:
- Eye-catching bright colors
- Visuals targeted to the key audience (age and attributes)
- Easy and fast navigation
- Use of images with written content and perhaps video too
If you are interested in more posts on content marketing tips and online tips for bloggers, feel free to let me know in the comments below. I may just offer more of these types of posts. I enjoy blogging and am always looking to learn more too if you have additional tips here or want to guest post. Overall, the best thing for your small business, in my opinion, is to target your activities to your users, first and foremost.