With the warmer weather here, many women are shopping for new bathing suits – or avoiding store changing rooms like the plague. Many women feel the pressure to be slim – usually because of media images of skinny women being paraded everywhere – and that pressure intensifies during the summer swimsuit season. That’s why I wanted to highlight how the Sexy at Every Curve calendar from women-focused company Swimsuits For All is flying in the face of the super-slim image. Yes, curvy women are sexy.
What is ‘Swimsuits For All’?
In case you’re not familiar with Swimsuits For All, it offers plus-size swimwear for women that are chic and fashionable – rather than being the typical outdated styles curvy women usually expect in stores. At the head of the designer swimwear company is Moshe Laniado, who explained in a recent interview that he drew inspiration for launching the company from his mother Jeanette, who was also a swimwear entrepreneur. How great to see the positive influence of a strong mom!
The company caters to women – beautiful, plus-size women, in a way, that would have been unheard of 50 years ago. It celebrates them.
And rightly so, I say, as we are more than our body size. There are bikinis and one-piece suits, and they range from classic to contemporary style in many different colors. The sizes? They’re not a size 0.
Instead, women can shop for sizes 8-16 and 18-34. Yes, believe it or not, women of all body shapes like swimming ((sarcasm!)) so it makes sense to have swimwear to fit everyone.
New Calendar from Swimsuits For All
The newest venture for the swimsuit company? A plus-size digital calendar that is giving Sports Illustrated a run for its money! Titled Sexy at Every Curve, the calendar features curvy models in bikinis, highlighting the beauty of women of all body sizes. Hello, sexy!
Included in the Swimsuits for All calendar is the amazing curvy supermodel Robyn Lawley, who became famous as the plus-size icon for Ralph Lauren. And, joining her are British model plus-size model Jada Sezer, fashion writer Gabi Gregg and more. Talk about star power. They look confident and beautiful in the color calendar, truly showcasing women are beautiful in any body size. One photo in the calendar of three models looks strikingly similar to the 50th Anniversary Sports Illustrated cover released earlier this year – which tells us curvy women can really bring it!
To see the digital Swimsuits for All calendar, the Sexy at Every Curve calendar is available FREE at the company website. Very cool! After all, being ashamed of one’s own body is never something I would encourage. Besides, we’ve got more positive things to do with our time!
So now, I’m curious: Do you dislike swimsuit shopping? If so, what is it about the experience that you dislike? Feel free to comment below.