You are here: Home » Business Tips » How to wow with a display stand at a trade show or exhibition

How to wow with a display stand at a trade show or exhibition

Display stands: Trade show or exhibition

Whether you are attending an exhibition or trade show, there is one key ingredient that you need to get right if your business’s presence is going to be a success at the event. What is it? A quality display stand.

What exactly is a display stand?

This stand has the purpose of generating attention, attracting people to your company, and giving off the right brand image. That is why you have a lot to think about when designing the best stand for your business.

As marketing experts like Freddi Wald will tell you, you do not get a second chance to make a first impression. So, it is imperative that you carefully consider your event’s display stand.

Keeping that in mind, discover everything that you need to know about this type of stand below. Get useful tips to make sure that your exhibition or trade show is a massive success. A few measures of success are lead generation, a boost in sales, and plenty of interest at your booth on the day of the event.

You need a portable display stand

There is only one place to begin, and that is with a portable stand. A lot of companies make the mistake of purchasing any old stand, without giving the design of it much thought.

They then find themselves with an unbelievable amount of hassle when it comes to moving the stand from exhibition to exhibition. Save yourself the hassle, to begin with, and make sure you only consider stands that are easy to use, move, and set up.

What makes a winning display stand?

1. High levels of quality

You want to ensure that the stand you purchase is of high quality. In other words, it is made from good material that is durable. The last thing you want is to use something that appears cheap and tacky or only lasts one show.

That is annoying, for starters. But also it will have a negative impact on your business by eating up funds and giving your brand a cheap image.

2. Space maximization

Consider the space carefully, as it is unlikely you are going to have an abundance of room at one of these events. Don’t only think about the design of the stand and space efficiency in this way, but also think about the information you include on the stand.

The point here is to use it to full effect. Then, gauge its impact so that you can make it even better at the next event.

3. Eye-catching appearance

It is so important to make sure your display stand catches the eye. Otherwise, what is the point?

You need to draw attention to your business booth. The only way to do this is with a striking and bold display, including your logo.

4. Brand image

It is important to get the balance right between a display stand that catches the eye and is a reflection of your corporate identity. You need to build a strong brand image, and this should be something you carefully consider when putting the stand together.

Concluding words

If you search for quality portable display stands and use the four tips above, you are on your way to turning heads at the upcoming trade show or exhibition. Get ready to be the main attraction there!


Top photo by Uri Tours (, CC BY-SA 2.0, via Wikimedia Commons

Privacy & Cookie Policy
%d bloggers like this: