If you want to feel true fulfillment and satisfaction in life, one of the things you’re probably going to want to do is start a business that lights you up. In other words, the venture is one that you’re passionate about and enjoy doing day in and day out.
Starting a biz is a great way to get out of the rat race and make your own money doing something that you feel really matters. However, it’s all too easy to let outside influences get in the way and start a business for the wrong reasons.
Ahem, by wrong reasons, I mean creating a start up primarily for cash. Although you want to make money, don’t get me wrong on that! Having debt is not fun.
But monetary gain shouldn’t be one of the main reasons you decide to become an entrepreneur. Getting rich isn’t really what “making it” is all about.
So, how do you start a business that lights you up? These 3 pointers can help:
1. Think back to when you felt most alive
It’s a good idea to think back to the times you have felt happiest and most alive, as opposed to just going through the motions of the days and nights. Taking this time for introspection can give you a clue as to what sorts of things your business should entail.
You might even want to look as far back as childhood to rediscover your passion. I know that’s what I did as I adored writing from a young age and as a young adult fell out of the habit of daily writing for myself. Only 6 years ago did I reconnect with my love of the written word and began my career path as a blogger and author.
2. Consider the people you would most like to help
Who would you most like to help? What is their age range and their career?
Knowing exactly who they are will help you to target them in your marketing and reach them more effectively. When you keep this audience in mind as you offer products and services you truly care about, then you’ll deliver them in ways that make sense for those who can benefit from them.
3. Know how to grow your biz so you can help as many people as possible
Make sure you know how to build your business so that you can help the most people possible. You’re going to need a solid marketing strategy, including SEO and PPC.
Below, you can find out more about PPC.
check out this Learning Management Systems PPC Guide Infographic
The reality is that if you’re starting a business you must have a strong online presence. And key to attractive more visitors to your website are SEO (search engine optimization) and PPC (pay-per-click) campaigns.
An effective marketing strategy using a combination of PPC advertising and SEO. When done right, you can leverage your website to be highly visible to leading search engines (hello, Google!) by landing on the front page of results pages for the keywords you want to rank for.
Add in PPC ads to the mix and you’ll recover clicks from people searching online that you might otherwise have missed. Plus, when done right, PPC ads don’t cost a lot. Remember to always stay within your budget, which will naturally grow over time as your biz expands and profits.
Start a business you’re passionate about
I’m curious as to what “lights you up”? If you could start a business tomorrow doing something you’re passionate about, what would it focus on?