Loretta of Introspective Adventurer stops by to share her tips for boosting your follower counts on Facebook and Instagram. Her efforts to boost social media followers to her accounts that focus on women over 50 are focused and work. Below are this blogger’s secrets.
Starting out on social media
Just under a year ago, I woke up one morning and thought, “I’m going to be 60 soon!” Asking Google how many days until my 60th birthday, I laughed when the number came back 666.
In a way, reaching 60 felt like a beast.
So to tackle the beast, I decided in that very moment to start a blog, and titled it The Countdown to 60 (now Introspective Adventurer). I quickly added a Facebook page and an Instagram account under that moniker as well. I had no idea just what I was getting into back then.
It’s one thing to start a blog, and quite another to jump into the social media arena with influencer marketing. I was in for the ride of my life. Not only was I writing a blog post daily, I was also trying to build an online platform.
At 58, I was very familiar with Facebook, as our age group has pretty much taken it over. It felt comfortable and safe, and I focused my attention there in the beginning. I quickly found several groups to join, which became just as quickly overwhelming.
Each group has different rules and procedures and trying to figure them all out was not easy. I did meet a wonderful woman who was starting a Facebook Posse (yes, I didn’t know there was such a thing either), and I joined up with her to showcase and promote my Facebook page.
Even though we had over 30 women in the group, it was just a small bite in the enormous media pie, and very manageable.
Learning the ropes
I stayed with the posse for seven months, and finally moved on. Even though I was posting daily to Instagram, my followers were slowly trickling in, and I thought it was time to step up my Insta-game.
Where Facebook was familiar, Instagram was an almost stranger to me. I had a small personal account before starting the business one, but knew nothing about hashtags, photo optimizing, tagging others and social media metrics.
So I ask Google again and learned a little. But I was lost, and even some seasoned IG friends wouldn’t help me. So, a couple of my new online buddies and I decided to join together and share our knowledge with each other.
We learned which hashtags to use and which to avoid. Then we figured out what days and times were the best to post. From there, a few in the younger crowd invited us to join “pods” for likes and comments.
Facebook and Instagram growth
It became a full time job. And before long I hated trying to keep up with it all.
My Instagram feed was filled with people I had little to nothing in common with. And my followers were 75% men with private accounts following thousands of other women. It was a mess.
One weekend I spent hours cleaning up my cluttered account. I deleted and block as many of the men that IG allowed at one time. I unfollowed about 700 young moms who shared all of their child-rearing secrets (no offense to them, I was just years beyond raising children). And I started over.
After months of searching #over50, I was able to gain about 1,000 followers. A good start but a long ways to go to boost social media followers if I wanted to be taken seriously as an influencer and hopefully start making some money at this. I was feeling at a loss of what more to do.
Most of the online Facebook groups I joined were very much the same. Anyone can post on the page, and everyone does. Everyone was vying for attention, but very few actually giving attention. It became “white noise” for most of us.
So instead of lamenting there wasn’t a group out there that was exactly what I was looking for, I decided to start my own. Talk about biting off more than I could chew!
But, as I always say, “How do you eat an Elephant?” One bite at a time.
I’ve taken several bites, and so far so good. Creating my own group instantly increased my IG following by 1,000. And they are almost all people in my demographic.
Don’t get me wrong; starting a new group, there have already been some bumps in the road. But there will always be people who want things done their way and are unhappy no matter what I do.
The trick to boost social media followers is to stay focused and build a community of like-minded people.
About Loretta of Introspective Adventurer
Loretta Sayers is a blogger and published author. Her blog is dedicated to all of the people out there that may feel the same way she does. Her writing is authentic, raw, honest and vulnerable. Connect with Loretta on Facebook and Instagram today.
Do you have any other tips to boost social media followers? Leave a comment below to help other bloggers!