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Money guru Christina Cabrera on finding Your WHY

Finding your why with Christina Cabrera

Christina Cabrera is a financial trailblazer with her Money Smart Woman workshops that focus on helping women meet their financial goals. Congratulations Christina on recently being named one of only four finalists in Australia’s prestigious 2017 AFA Excellence in Female Advice Award. I’ve known her for years and she never fails to make me smile with her optimistic outlook and wise words. This guest post is no exception! Here is Christina Cabrera on finding your Why.

What is ‘your why’?

Simon Senek is right. People connect with you because of who you are, not because of what you do. They connect because of your vision, your values, your passion, and that elusive thing that makes you sparkle – your Why. “If we possess our why of life we can put up with almost any how.” Says Nietzsche. So here we are all looking for our Why.

I titled my article “Finding Your Why” because I want to question it. I see so many people getting stuck thinking they need to find their Why before they can achieve things in life, when in fact I suggest to you that your Why might actually find you.

At least that has been my experience. Hi, I am Christina Cabrera and I am a money mentor and guide for women and that is my Why.

Nowadays my passion for what I do is red hot and I pretty much spend most of my time guiding women through the maze of money concepts and how to think about money. To enlighten, educate and empower women, so they can create ease and freedom from their money worry – that is my creed.

But I did not suddenly wake up one morning with this mission and a clear Why for what I do. In many ways, I am an accidental Money Guru. I became one because I was looking for one 30 years ago when I needed guidance and could not find anyone that inspired me. That started what feels like an epic journey of self-discovery and a slow, but very clear birthing of the Why that I live today.

So, I put to you that you can actually fall into a Why, which grows with you and gets polished along the way as a diamond does.

Getting to your Why

Today I am one of 4 finalists in the 2017 AFA Excellence in Female Advice Award in Australia. That puts me in the top 2% of Australia. A mighty feat considering there were 201 applicants.

My career as a money woman started 30 years ago when I needed advice and was bitterly disappointed with the quality of people that were available then. It did not help that back then very few women dared to step into the wilderness of money management and wealth planning.

Everywhere I went I got the same unspoken but clear message: “Don’t worry your pretty little head – we will look after you”. Needless to say, I did what any self-respecting woman would do: I started my own advisory firm after studying and becoming one of the first 100 Certified Financial Planners to graduate in Australia. Mission accomplished, but looking back my Why was really fuzzy.

Fast forward 30 years and here I am. My Why has grown with me and has become crystal clear – to enlighten, educate and empower women, so they can create ease and freedom from their money worries.

Will my Why change? Most likely. It will continue to grow and morph with me as I see what needs to get done. Where can I roll up my sleeves next – show up and do what I am called to do?

Putting it all together:

1. Be patient.

If you feel like you have not found your Why and you feel frustrated, maybe you need to relax a bit. Don’t try to push the river, it flows by itself.

2. The universe has a way of leaving clues.

Look around you and see what experiences you are having in your life. What is lacking? What can be improved? Is there something enraging you? That might just be your Why.

3. Your Why might in fact be You.

Let me explain: I don’t think our value comes from just our “accomplishments”. Our value comes from being who we are and how we show up in the world. Maybe just being there for a friend in need can be your Why.

So here it is: Your Why does not need to be high and mighty – it just needs to come from the core of who you are and what matters to you, from a place of genuine desire to make a difference.

Reference Source for Quotes:
Simon Sinek “Start with Why”
Nietzsche, “Twilight of the idols”

About Christina Cabrera

Meet Christina Cabrera, founder of Wisdom of Wealth for Women. With 30 years of experience in her field, Christina, known as the Money Muse is no ordinary money and mindset mentor for women. She practices what she preaches and is committed to supporting women to create ease by freeing themselves from money worry through her Money Smart Woman Programs.

Well-equipped to aid others, Christina is a Certified Financial Planner® – recently inducted to the hall of fame in 2017 as the AFA Female Excellence in Advice Finalist. She holds a Bachelor of Commerce, Diploma in Financial Planning and she is a Master NLP Practitioner, Voice Dialogue Facilitator, Skilled in Advanced Subconscious Repatterning, Hypnosis, and schooled in EFT. Find out more about her Money Smart Woman workshops by connecting on Facebook.


Top photo courtesy of Christina Cabrera

18 thoughts on “Money guru Christina Cabrera on finding Your WHY”

    1. Yes, many people take years finding their purpose… and I hope everyone does get there xxoo

  1. Women supporting women, gaining and using our voices for positive change…great post Christy! Your blog has found its why…more like this please!

    1. Many hugs! I’m so glad Christina came over to guest post, and I love seeing you, Tina xo

  2. “The universe has a way of leaving clues”…. such a great statement…
    Finding the why is almost as important as knwoing which is the what… or more. Great post! <3 Sending love

    1. You have a beautiful way of looking into the universe and finding what’s important, Aqui. Your comment is perfection. PS Carol has commented as well on what you wrote here in the comments section if you want to see ;)

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