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You attract what you believe about yourself — Reclaim your attention to achieve what you want (Book excerpt)

Meet Cortney McDermott

Getting more out of life is something so many of us crave. We want to achieve bigger things, but how? What if I told you that you’ve already done the work? Motivational speaker Cortney McDermott explains in her new book Give Yourself Permission how looking within rather than outside yourself is key to life-changing transformation. You attract what you believe about yourself, so focus on empowering belief to get what you want, as she explains in this excerpt from the book.

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This excerpt is from Cortney McDermott’s new book, Give Yourself Permission. Reprinted with permission from the publisher, Cortney McDermott.

The reality is, we find what we expect to find. Without fail. Every time. And those expectations and consequent “evidence” are a result of what we believe about ourselves and the world around us. Period.

It’s as simple (albeit elusive) as that.

To understand a bit more clearly why we find what we are looking for we also need to talk about the most sophisticated search engine ever created: your reticular activating system (RAS), which connects the brainstem to the cerebral cortex. The RAS is that part of the brain that is responsible for matching our thoughts, beliefs, and expectations to the environment around us.

The RAS always finds what we are expecting to find: the information and circumstances that correspond to our dominant thoughts, questions, and beliefs.

It sorts through extraordinary amounts of data and filters through to our conscious awareness only that which matches our specific search requirements. Since our sensory receptors are exposed to a gargantuan amount of stimuli every day, this fundamental function of the mind is essentially keeping us sane. Without it, we would experience a complete sensory overload and be entirely unable to operate in any conceivably “normal” way.

Unfortunately, however, if not understood and consciously directed, this part of the brain often finds the answers to questions we don’t want answered. Why do I always procrastinate? How come I just can’t lose the extra weight? What are all the things I don’t like about this person/place/situation? With questions like these, we are misdirecting and misusing this phenomenally powerful tool that is available to all of us.

Empowering quote from book
An empowering passage from Give Yourself Permission by Cortney McDermott.

Again, we are either being lazy and allowing unconscious beliefs to inform these questions, or we are consciously directing this part of our brain. Which will you choose? To be unaware of the questions you’re asking, or to ask way better questions, like: What do I enjoy about this person/place/situation? How can I shine brighter? How can I free the way for love?

The quality of your questions determines the quality of your results in life. So, what version of yourself and others do you wish to find?


The modern mystic and author Neville Goddard talked of the power of belief thus: “We are all born with an infinite power, against which no earthly force is of the slightest significance.” Henry Ford put it even more directly with: “Whether you believe it or not, you’re right.” In other words…

You don’t attract what you want. You attract what you believe about yourself and the world.

And the questions you’re asking (consciously and unconsciously) are a mere reflection of those beliefs and of where you are choosing to place your trust.

When you consciously choose what you want to believe, you are also shaping truth, or reality as you will perceive and experience it. When you hold that decided truth with conviction and ask questions based on that conviction, then reality bends to display that belief. Your actions will also begin to align with that belief and generate the momentum that shapes form or matter (like the chair).

Know that you can only do what you are. That is to say, the “doing” happens through you as a result of who you believe yourself to be. When you have arranged the concept of yourself in a certain pattern (beliefs), your actions will demonstrate that concept in the physical.

This is akin to the phenomenon of magnetism—when particles are arranged in a random, mixed formation there is no magnetic charge, whereas when a number of the same particles face in a single direction, the substance is a magnet. Hence magnetism, just like who you are becoming, is not created, but rather displayed. The potential exists, as do myriad other probability outcomes, simultaneously.

Power of beliefs about the self
Book excerpt from Give Yourself Permission

Now, before we step into the next chapter, THANK YOU for reading this far. What it indicates to me is that you are ready to reclaim your attention and direct it toward beliefs that empower, rather than disempower you. This means that you are in a very small percentage of the world population at the moment of this writing. I congratulate everything it took for you to get here, and I invite you to dive much deeper with me in the chapters that follow.

For now, officially grant yourself permission to believe… especially in yourself and in your power to shape a new reality and the most exciting expression of you. And if believing means changing your mind about a lot of stuff, we’ll cover how to do that now.

Get your copy of Give Yourself Permission today

If you’re tired of looking outside of yourself for the answers, allow author and mind-body expert Cortney McDermott to guide you on a journey inside yourself.

In this challenging, uplifting, and inspirational work, readers are invited to form a powerful and very personal connection to the same mind-body expert that trains some of the world’s most successful business and entertainment leaders. The same transformational guide who has coached executives at Google, Universal Music Group, and Virgin Unite is here to awaken your consciousness to the tools you already possess for life-changing transformation in Give Yourself Permission.

Give Yourself Permission book cover
Get your copy of Give Yourself Permission on Amazon now by clicking the book cover above

About author Cortney McDermott

Cortney McDermott is an award-winning author, TEDx speaker, and mind-body expert who helps the world’s leading organizations and creatives to disrupt old patterns of behavior, grow healthy businesses, and apply the physiology and psychology needed for success.

Her work in the field of self-development and business strategy has been featured in Inc., Women’s Health, SUCCESS, The Huffington Post, FOX News, and many other mainstream business and lifestyle media. Cortney’s career highlights include her time as an executive at Vanity Fair Corporation, Vice President at Sustainability Partners Inc., and then running her own businesses, with clients and audiences at Universal Music Group, Google, Nike, and Virgin Unite.

Cortney believes in exploring and challenging the confines of human potential and is passionate about neuroscience, epigenetics, and the practical applications of quantum theory.


Top photo courtesy of Cortney McDermott

15 thoughts on “You attract what you believe about yourself — Reclaim your attention to achieve what you want (Book excerpt)”

  1. Thanks so much for introducing us to Cortney and her book Christy. I’m definitely adding this book to my reading list! Truest words, we get what we focus on, so may as well make it good. :) <3

  2. petespringerauthor

    I totally get this headspace. I wish I would have developed this independent and go for it attitude at a much younger age, but better late than never. I’m inspired by others who look for ways to make something happen instead of thinking about the obstacles.

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