Whether you’re trying to build nonprofit capacity, retain employees, or reduce barriers to participation, corporate volunteer programs can help you achieve these goals. In addition, these programs can provide an engaging, low-cost way to engage employees while positively impacting nonprofits.
Corporate volunteer programs are a low-cost way to engage employees
A corporate volunteer program is an excellent way to increase employee engagement and improve the bottom line. According to one study, companies that offer these programs experience a $40 million revenue fluctuation when employee engagement changes by just 1%.
Volunteering programs are effective because they are inexpensive and allow employees to make a difference in the community. They help organizations achieve various goals, including helping the environment and the homeless.
Also, these programs help employees confront social issues that may be causing them stress. As a result, employees participating in these programs are more productive and less likely to report burnout. A successful program will include metrics that assess its impact and value to the company.
Volunteering programs also allow businesses to improve employee morale and develop leadership skills. According to a recent survey, 73% of American customers prefer brands that give back to charity rather than relying solely on profits. Additionally, by establishing strong ties in the community, companies can boost their reputation and improve their image.
One way to do this is to provide employees with volunteer opportunities that align with their company’s products and services. For example, the Forever 21 partnership impacts its employee volunteerism by amplifying its commitment to serving youth in its community of customers, associates, and followers.
They build nonprofit capacity
Volunteering can have a huge impact on nonprofit organizations. Volunteers can provide valuable skills, develop employees’ skills, and tap into a person’s passions.
In addition, it’s an age-old principle that when a person is stimulated and engaged in an activity, they will make the time. For example, research has shown that people who aren’t actively involved in the community spend hundreds of hours watching television per year more than those who volunteer.
Fundraising and employee volunteerism can positively impact partnerships in the fashion industry. While many companies engage in charitable giving, corporate volunteer programs often reflect the priorities of top management. This may lead to a disconnect between company volunteers and other stakeholders. On the other hand, employees are more likely to participate in volunteer opportunities that are personally meaningful to them.
There is a need for further research on what drives this behavior. Further studies should focus on both quantitative and qualitative data. In addition, research should be done in different countries and workplace contexts.
Corporate volunteer programs reduce barriers to participation
Volunteers and nonprofits must assign the right tasks to the volunteers while utilizing their skills and experience to further the organization’s goals. Volunteering programs can reduce barriers and help nonprofits gain greater organizational capacity.
Employee volunteer programs also improve employee retention and enhance the bottom line. An estimated 61.2 million Americans volunteered in 2006, while 21.7 million did not. This translates to an estimated $38 billion in lost volunteer time.
Employee volunteerism and fundraising can also help businesses improve their corporate social responsibility. For example, companies in traditional shopping areas often use fundraising efforts to support charitable causes. For example, supermarket cashiers may wear pink feather boas to encourage customers to donate to a breast cancer charity. Or, restaurant staff may ask diners to round up their bill to pay for a Christmas dinner at a homeless shelter. Similarly, bank tellers may run a marathon at their branch to raise money for a local hospice.
Want to read more on advancing the style industry? Check out this thought-provoking guest post on the role of fashion in empowering women.