Did you know that 30% of all web traffic is on social media platforms? That makes digital ads one of the most influential tools to help you grow your business online. Even if you think you may not have any great marketing ideas, you can partner with an experienced marketing firm to help expand your reach and drive new customers to your website. If you are thinking about launching digital marketing ads for your business and want to know some of the best practices, read on.
Why digital ads are important
Digital ads are marketing materials that are designed to appear in front of potential customers while browsing the web. Companies like Google and Facebook offer a wide range of ad platform options to help you curate informative and effective campaigns.
Like this post says, Ad platforms like Google have proven to be incredibly successful at driving organic traffic to your website and increasing your online conversion rate.
4 do’s of digital ads for your business
When creating and launching your digital marketing campaign, there are a few best practices to keep in mind. Here are four do’s of digital ads for your business:
1. Invest in an online blog
Online blogs are a great way to drive organic traffic to your website. Blogs help improve your search engine ranking and provide educational content that potential customers may be looking for online.
2. Optimize your ads for mobile users
Although we may think that digital marketing takes place on computers, over 50% of all internet traffic is from mobile devices. This is why it’s important to ensure that your ads scale accurately to fit whatever device people are using.
3. Localize your content
Ad platforms such as Google and Facebook provide you with tools and data to help you localize your content so that potential customers near you are the ones who see your ad.
4. Partner with industry experts
When it comes to creating and launching a digital marketing campaign, you are never alone. It’s important to know that agencies are there to help you every step of the way.
3 don’ts of digital ads for business
Although digital marketing can be effective, there are a few things to avoid to help get the best possible results. Here are three don’ts of digital ads for your business:
1. Don’t forget about email
Email marketing is a great way to break through the distractions of the web and build recurring customers for your business. Hosting an email newsletter is also an effective way to keep in touch with your existing customer base and build the business brand.
2. Don’t prioritize quantity over quality
When it comes to digital marketing, the quality of your material is more important than its quantity. It only takes a short clip to go viral, so make every second count.
3. Don’t forget about your existing customers
While digital marketing is a great way to expand your customer base, it’s important to maintain the communication channels you use for your existing customer base. If you traditionally use physical marketing, don’t immediately cut this off as you could be alienating your existing clients.
Want to make the most of your digital ads?
Digital marketing is the most effective way to expand your reach and drive customers to your business. That is why it’s so important to make the most of your digital ads with expert guidance and best practices.
Mastering the art of digital marketing takes time, and it’s an area that is continually changing, so stay up to date on the latest tips and techniques. Doing so will help your organization in the long run.
4 thoughts on “Digital ads for business: Top do’s and don’ts”
These are great tips. Thanks for sharing. I’m seeing more and more email marketing campaigns. Would you say that’s a newer trend?
I definitely heard more about email marketing in the last 5 years than before that. I think as more people got smartphones, tablets, and laptops (and considered them a “necessity”) this type of marketing began to soar.
I agree – I like to think about these trends. I run an email newsletter for my job and I love looking at the metrics! There’s so much detail about readers and how they access the newsletter.
It’s fascinating, for sure! Wishing you all the best with the newsletter xx