Every business owner, CEO, and marketing expert is busy planning for next year. The COVID-19 pandemic has dealt a disastrous blow to most organizations. That has made the expectations for the new year stronger than ever before. Improve your marketing efforts to get more leads and sales in the coming months with this starter guide to business promotions in 2021.
Why promotions are important
Promos are one of the most important components of a marketing strategy for a business. Whether it is a B2B business or a B2C one, without promotions, you will not be able to:
- Connect with your target audiences
- Arouse curiosity and interest in your brand
- Engage with new and existing customers
- Generate leads, queries, and sales for the brand
- Establish branding and credibility in your niche
Below are specific promotional strategies that experts predict will be big in 2021. But, first, let’s define what exactly is a promo campaign.
What is promotion strategy?
You likely already know that promotions are one of the crucial 4 Ps of Marketing. The four “Ps” for business promotions in 2021 are:
In order for a marketing strategy to be effective and deliver the highest ROI, promotions must play a major role in it. What are some examples?
Here are a few. Brands engage in a lot of promotional activities like collaborating with celebrities, having one-off events, and hosting or sponsoring marathons.
They also distribute a many freebies to endear the customers to their brands. The intention behind all promotions is to improve brand recognition. It is also to spread awareness for the brand and create qualified leads.
Most marketers realize that promotions help in creating the ideal sales funnel for a brand. In other words:
Creating Attention———-Leading to Demand———-Fostering Purchase———-Loyalty
However, while this may sound all too easy, in the real world, things are not as they appear to be.
Business promotions in 2021: Problems with traditional strategies
The COVID-19 pandemic has redefined peoples’ daily living routines. In response, businesses also need to change their promotional strategies to account for the different needs of their customers.
That means that promotional strategies like face-to-face selling, mall-centric promotions, and others, are not going to work effectively anymore. Thus, most businesses take to digital platforms now to share their messages.
Marketers today can use search engines, social media, and email marketing. But, while online platforms can deliver some successes, businesses should continue to optimize offline channels for brand promotions. According to leading marketers, one thing that businesses can consider during these times is promotional products, such as wholesale custom tote bags.
They can not only help deliver the brand message but are also made of eco-friendly materials. This can be effective in resonating with the younger generations who are conscious of the future effects of Global Warming and Climate Change.
How can custom tote bags improve business promotions in 2021?
Even though custom tote bags appear to be quite simple as a promotional strategy, they make sense for a number of reasons. Here are the top three reasons:
1. Low investment
Tote bags are inexpensive. Brands do not have to break the bank having a tote bag giveaway strategy as part of the marketing strategy for your dream business.
Custom tote bags come as cheap as less than a dollar if you buy them in bulk from reputable manufacturers. They are also highly customizable; put your logo on the bag to help the customer remember your organization every time they use the freebie.
2. Longer marketing period
What happens when you stop paying Facebook for an ad? It’s simple. The ad stops showing to your target audiences, making it one of the short-lived business promotions in 2021.
However, when it comes to tote bags, your marketing promotions last as long as people keep using the item. That can be a long time if the bag is high-quality.
3. Brand messaging
A tote bag has a lot of real estate for a brand to showcase the brand’s logo, name, messaging, and more. However, brands should note that too much branding can prevent people from using the bag for their everyday use. This is why minimal design typically works best, such as a small logo rather than a large one.
The final word on business promotions in 2021
It is important that brands alter their promotional strategies in 2021. Some of the tried-and-tested strategies that worked before might be rendered redundant because of the pandemic. By choosing simple, affordable, and easy solutions like custom tote bags, brands can improve the effectiveness of their branding, recall, sales, and targeting efforts.