Advertising To Women: A History Of Consistent Failure

Women, as a whole, have a huge amount of spending power. In fact, it’s estimated that in typical families, 90% of the time women will be the ones in control of the purse strings. Financial control is almost entirely centered on women– yet modern adverts have yet to evolve to recognize this. It’s worth questioning why this is, and whether the future will be any different.

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Are You Sure You’re Getting The Right Care?

If you need any kind of medical care, you will need to spend some time making sure that those who are delivering it are adept at what they are doing. This is the kind of thing that can be hard to know upfront, and sometimes it takes a lot of time before you can work it out. But there are actually a number of signs you can look out for if you are keen to ensure that your care is going to be of the highest quality. In this post, let’s take a look at just a few of these, to give you some idea of the sort of thing you can look out for to make sure you get the care you really need. Continue reading