Whether or not you take care of search engine optimization (SEO) for your website, there is no question that digital marketing agencies are positioned to produce better results for businesses. SEO is hugely time-consuming, so it’s great to outsource to the experts. But the financial cost might be why you feel reluctant to work with an agency. Below, let’s look further at the role of an agency and how these experts can get your business out there in a way you alone likely don’t have the time to for a good return on investment.
Why work with an SEO agency?
Let’s begin by identifying some reasons to work with an agency:
Time – You likely know that SEO is extremely time-consuming and requires ongoing efforts long after the research and strategy stage. While the agency is taking care of your optimization needs, you are free to focus on other aspects of the business.
Cost – SEO agencies give you access to a pool of experts, which costs much less than if you were to employ an in-house team. You might also find that the return on investment (ROI) will far exceed the cost. Some might say this is even one of the ways to reduce small business costs in the long term.
Specialized team – An agency’s team of experts consists of individuals with deep expertise in very specific areas of SEO. So, each part of your strategy receives the focus/attention it needs for the total strategy to succeed.
Trends – SEO agencies are working with clients in every industry daily. They know exactly how to promote your business and what the algorithms at Google, Bing, etc want to see. Being up to date is incredibly important in the online world.
Experience – Search engine optimization experts have first-hand experience with clients in almost every industry. As a result, they know your business landscape. They know what to avoid and how to approach your business’s SEO strategy.
Tools – Data is critical for making informed business decisions; SEO is the same. But many of the best SEO tools are expensive and require experience to understand and manipulate. You can rest assured that an agency knows how to use these tools to your advantage.
Efficiency – Experts know how to get the job done. If you check for reviews and testimonials, you should see the best agencies are known for producing the kind of results that will be difficult for you to achieve on your own.
7 ways SEO Agencies get your business out there
Here are seven specific ways SEO agencies get your business more exposure.
1. Define and refine your target market
SEO agencies spend a lot of time researching and using powerful tools to help define your target market. They can also identify multi-channel strategies to deploy and the type of content likely to maximize traffic and conversions.
While you might already know your target audience for the products or services you offer, marketing firms are known to dig deep with research and data to refine this audience even further.
2. Create a solid keyword profile
Choosing the best keywords is another aspect of SEO that needs to be right in the early stages of a campaign. SEO tools are used to extract data and identify these keywords. Agencies are especially skilled at choosing keywords that deliver traffic at a low cost.
Keyword strategy relates to both off-page and on-page optimization. Branded keywords are an example of niche phrases that can significantly impact an SEO strategy.
3. Maximize performance with SEO tools
An SEO strategy’s performance needs monitoring over time. That means agencies spend a lot of time measuring success and extracting key data that shows what content is working and what needs to be changed.
Google Analytics is a platform that is often used to monitor performance. But SEO agencies use a wide variety of tools to keep a close eye on progress, including Semrush, Ahrefs, WooRank, and UberSuggest.
4. Generate more sales revenue
Because SEO agencies know how to generate traffic and lead better than anyone else, you gain more sales, revenue, and the best possible return on investment for your business. It’s true that most agencies require an upfront payment, but the potential to earn big should exceed any concerns you might have about this investment.
According to Digital Authority Partners, website owners should request to see an agency’s track record of revenue generation for clients.
5. Use metadata to gain traction
Metadata is incredibly important for SEO and often the first thing that search engine crawlers use to assess content. SEO agencies like to perfect the meta descriptions and meta titles so Google will highlight this important information.
In addition to improving your website in the eyes of search engines, high-quality metadata is often the deciding factor that makes users click on your website.
6. Build high-quality backlink profiles
Building backlinks is an important part of SEO. But it’s not easy to do.
It requires a highly strategic approach. Creating a quality backlinking profile can significantly improve search rankings while adding to the authority and credibility of the brand over time.
7. Use best practices for technical SEO
Technical SEO is all about focusing on the detail that search engines want to see on websites. SEO agencies seek to optimize the content, code, structure, and every other aspect of a website to get ahead in the eyes of Google and other search engines.
Agencies know exactly how to address technical SEO issues. The experts ensure the website is optimized for success, and they follow the best SEO practices.
Final thoughts on getting your business out there
If you are considering working with an SEO agency, pick an agency with a portfolio of successful projects. This firm should be able to provide a clear plan for your website and specific targets that will be met along the way.
Also, look for an agency that knows how to communicate well, such as Digital Authority Partners mentioned earlier. Avoid agencies that are slow to respond or provide vague answers to your most important questions or concerns. Start on an SEO strategy that will help your business thrive.