2022 has been a difficult year for businesses, with the cost-of-living crisis posing a unique set of challenges. While you should work to navigate the present difficulties as a business owner, it’s important to look ahead to prepare for the future too. Prep for 2023 by filling up days and months with promotional campaigns and incentive marketing strategies. Below, let’s explore the commerce trends to follow for 2023.
1. In-store and online balance
For a start, retaining a good balance between your in-store and online offerings is important. Online and in-store experiences offer your customers different ways of interacting with your business. Both entities must thrive as you look to grow your business in 2023.
If your stores begin to suffer, it can be incredibly damaging, as Macy’s found when they had to close down 38 stores across the US in 2021. These closures offer an opportunity for other stores to fill the gap.
And by implementing a loyalty program, you can boost your in-store and online offerings. That can keep your customers engaged with a scheme that rewards them with a discount, product, or service after a set number of purchases.
2. Commerce trend: Becoming more tech-savvy
Becoming more tech-savvy is a commerce trend that can boost your business in 2023. Optimizing your website means you’ll make more sales and gain valuable behavioral insights about your customers.
One way to do this is to make your website more entertaining by adding little quizzes. That is also a way of keeping potential customers on your site longer, which may help them remember your brand, and getting feedback from them. Alternatively, you can add a chat box to your website to help customers if they’re struggling.
On a related note, consider using behavioral data to try and match customers to the products they’d be most interested in. This requires research and number crunching, but it can elevate your website to the next level.
3. Becoming more sustainable
Consumers are now more interested in sustainability than ever before. If your business has a poor environmental record, you’ll soon find that you’ll lose customers. For a start, you should look into sustainable packaging solutions to show customers your business cares about its environmental impact.
There are many world-renowned brands that are using sustainable packaging now. With Samsung, Puma, Lush, and many others pivoting to a more sustainable strategy, now’s the best time to assess and change your environmental impact.
Improving the green practices of your brand will mean a lot to consumers, in addition to helping the planet. From using biodegradable packaging to creating a recycling plan in the office, there are many different ways to do your part.
Commerce trends conclusions
2023 will be a big year for businesses of all sizes looking to bounce back from the difficulties of 2022. Thankfully, you should be set for a promising year by following the guide above and becoming more sustainable, tech-savvy, and balanced with your in-store and online offerings.