International Women’s Day is celebrated worldwide on the 8th of March each year. During this time, you see many fashion brands declaring their support for females all over the world. Many companies give huge donations to women organizations, and some create limited edition clothing and accessories to commemorate the special day. But most brands do it only for promotion’s sake and to generate revenue. A closer examination of their books would likely reveal male executives receiving higher salaries than female counterparts. So let’s focus instead on those brands that celebrate women all year round. These are the ones that truly support gender equality and believe in improving women’s lives.
It’s easy for a business to join the feminist bandwagon and exploit it as a strategy to get favorable publicity. That’s why it’s worth highlighting the fashion brands that walk the talk and genuinely support women. They not only make beautiful clothes and accessories but also advocate for the rights of women. Here are a few of them.
If you’re into eco-friendly fashion, then you might have heard of 31 Bits already. They’re a producer of sustainable jewelry in the United States. Besides its environmental advocacy, this fashion brand supports disadvantaged women in Gulu, Uganda through the 31 Bits program. A Ugandan woman who joins the program enjoys holistic care. She is welcomed into the group like a member of a family and provided with an education, a job, and a plan for her future. She will then be able to earn more and have more control over her earnings.
Every time you purchase jewelry from 31 Bits, remember that you’re also giving another woman a better chance for her future. So, the next time you order a promise ring from getnamenecklace, the fashionistas’ go-to online store for custom-made jewelry, why not match it with a 31 Bits stacking bracelet designed by Ugandan women artisans?
Sseko’s passion is not only in making women more fashionable with its apparel and leather accessories; it’s even more passionate about breaking the cycle of poverty that entraps women in underdeveloped areas. Like 31 Bits, Sseko, which means “laughter” in native Lugandan, has also made its mark in the eastern African country of Uganda.
The products sold by this brand are made by Ugandan women who are paid good salaries for their work. Sseko makes sure that their earnings go to a fund specially designated for their college education. After graduation, these women can look for better job opportunities outside the factory, and carve a more promising future for themselves. Empowering women globally is key to Sseko.
In an industry where the market trend leans towards objectifying women, Naja is a breath of fresh air. This lingerie brand is all about supporting and empowering women. Naja employees are single mothers and female family breadwinners who provide for their families with above-average salaries. Workers also enjoy health benefits and receive additional stipends to help pay for their children’s school meals, uniforms, books, and educational supplies.
If you’re fortunate enough to find employment in Naja, it’s easy to balance work and family. The company has a flexible work policy so that taking care of parental responsibilities while earning a good living is possible.
Mata Traders is a fashion brand that prides itself on ethical clothing and accessories, and with good reason. Its partners are several fair trade organizations; together, they work to improve the lives of women in Nepal and India. Mata Traders’ artisan workers mostly come from the countries’ impoverished areas, the tribal villages and city slums.
By hiring these women, the company helps them realize their dreams of lifting their families from poverty; not only with their earnings but also through learned skills. Each artisan learns the art of hand sewing before she moves on to operate a sewing machine. Promising workers eventually become leaders of a sewing group or trainers. Some females get the opportunity to occupy higher leadership positions, like a quality checker or production manager. In Indian and Nepalese societies, where social classes are very clear, providing women with these skill sets allows them to have better control of their families and career.
Elegantees is a New York-based fashion brand whose mission focus is to help fight human trafficking in Nepal by providing employment opportunities. The company operates sewing centers that employ women who have been rescued from sex trafficking, paying them two or three times the Nepalese minimum wage. A regular source of income empowers women as they have more independence. At the same time, the employment helps restore confidence and a healthy self-image.
Whether you realize it or not, every fashion purchase you make is a vote for a brand. You can buy from a company whose primary objective is to generate profits that go directly to the pocket of its CEO or choose to support one that commits to personally and professionally empowering women globally. The choice is yours.
I wasn’t aware of any of these brands, Christy. Interesting. Thanks.
A very interesting and inspiring post Christy! Thanks for sharing.
Out of these I had only heard of 31Bits, but I didn’t realize the background of them & how they actually provide holistic care like you outlined. That’s fantastic. I’m always looking for brands that “matter”! Thanks for sharing all this info.
Thanks so much for bringing these brands to my attention Christy. I will check them out. <3
Cheers to you, Christy! This is the time of year when I look for new ideas for gifts. I will visit these site to shop! 😄
Thanks Christy. So are you!
Great post! Loved finding out about these brands!
I love this! And you’re so right: every purchase you make is a vote for that brand. We need more “votes” for women’s brands, sustainability-minded brands, animal-friendly brands, local brands and more. Love this!
Thanks for sharing these brands. Learn a lot from your post.. Thanks🙂
Great article, definitely sharing with my girls friends on campus.
YOU GO, GIRLS! <3
Nice to hear that!
It’s cool that you mention Sseko! I heard about them a long time ago when I worked at Mardel and loved the unique sandals the offered and how it helped women 😊
Thank you for sharing these brands! Was an interesting read.
Really Loved to read about your post. Thanks for sharing with us
I am so glad you posted this article.
What a wonderful resource to know so many blogs are supporting women in all of these many ways! Thanks so much for all your research and insight. What a community of knowledge and empowerment I have discovered here.
I am an artist and create fashions with my paintings. Currently I am creating and selling Empowerment Martin Boots for Women with my collage paintings on them. They are one of a kind.
Wow, thanks so much Christy. I so appreciate your support! What a plus to my evening!!!
This is awesome. To be honest I wasn’t aware of any of these brands so it’s great that you shared them! 👍🏼 it’s also great to learn a bit about them and amazing that they empower women!!!
I think it’s time for regrowth of new generation
I adore this. A few of these brands I wasn’t aware of at all. Will have to share this with my readers!
Thanks for helping to spread the word about these brands making a difference! I think voting with your dollars is powerful and it’s important to seek out brands that are taking an initiative to create some good, along with a beautiful product. Thanks for sharing!
Gotta love brands who really practise what they preach and not like you said jumping on the band waggon for financial gain. Tends come and go but compassion and ethics are not to be treated as a trend. It is a movement! One that we are very proud to be a part of.
Love, Lottie xx
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